Focus On Them

Overview

Focus On Them sets out to undo public prejudice and misunderstanding about blind and low-vision people, and to build an attitude of understanding toward the field.

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Notes on the work

The key design was made by moving my body, not at a computer: instead of compositing in Photoshop, the key image was photographed in a staged scene. It taught me what it means to design in a way that's basic but not easy – that a difference in process makes a difference in the result.